Ignore most, if not all, advice about blogging. I’ve had this conversation with a lot of folks, from Dan Farber about how to blog for ZD Net to blog-based discussions, but my advice to bloggers is not to take the flood of advice about how and when to blog without a lot of skepticism. Rules for blogging, such as “Successful bloggers blog several times every day” are like the counsel of a business guru whose own skill and luck produced a unique product or company. It’s not likely to produce the same for anyone else. I mean, for instance, that as many times as occasionally bankrupted Donald Trump writes a business how-to book, not a lot of people are going to replicate his results. You can be a successful blogger with one posting a month, maybe even one great posting, or it may take frequent posting. As they say in the 12-step world, “take what works and leave the rest.”